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The side hustles

Built, not just imagined.

Food concepts, digital tools, brands, and experiments. Different outputs; the same instinct to make the idea real.

01Digital product / Live

Twenty calculators. Zero guesswork. Built in a working kitchen for the numbers cooks actually need.

Open CookMath
20 free calculatorsOne number inOne answer out
02Food business / Active

Motzei Shabbos Pizza

A neighborhood pizza drop centered around a single, carefully developed sourdough pie.

Enter the drop
SourdoughJackson 21Weekly batch
03Hot sauce / Experimental drop
Four numbered bottles of Ember Inferno fermented habanero hot sauce

EmberUnapologetic Hot Sauce

Small-batch fermented hot sauce, released as numbered experiments. The first drop, Inferno, brings orange habanero, fermented garlic, homemade apple cider vinegar, and orange blossom honey.

Experiment 001 / Four bottles
FermentedNumbered by handLimited drops
04Hospitality / Selected work

Menus & Experiences

Restaurant openings, menu direction, cocktail service, recipe systems, and the operational thinking behind the guest experience.

See the experience
CafotteriaOttimoRoyale Mixology
05Identity / Growing archive

Brands & Objects

Labels, identities, websites, product ideas, and the pieces that connect taste to a visual world.

About the practice
Brand systemsDigital designProduct thinking
THE SHARED METHOD

Understand what matters.
Remove what doesn't.
Build the rest with intention.

Continue / 05About Shayala